Well-Known Sports Marketing Brand Re-Born With Expanded and
Diverse Service Offering
DARIEN, Conn.--(BUSINESS WIRE)--Jun. 27, 2012--
Group (NYSE: IPG) today announced the return of Advantage
to its agency portfolio. From its founding in 1983 until its re-branding
to Octagon in 1997, Advantage International was one of the world’s most
successful brands in the sports content marketing business.
“Given the vibrancy of the sponsorship marketing industry, this is a
great time to re-introduce one of the industry’s most respected agency
brands,” commented Harris Diamond, CEO of Interpublic’s Constituency
Management Group of specialized marketing communications agencies, which
now will include Advantage International as a standalone agency. The
agency will offer multi-disciplined services across the global sports
and entertainment spectrum, focusing on corporate client solutions in
sponsorship strategy, property negotiations, branding, activation
planning and experiential marketing, Diamond explained.
Serving as Advantage International’s president will be 21-year
sponsorship industry veteran, Tom Haidinger, whose career highlights
include counseling Fortune 500 clients in his work for industry leaders
including: Capital Sports, Major League Soccer, Genesco Sports
Enterprises, Six Flags Entertainment and, most recently, his own
Advantage has already landed several new accounts, including an AOR
assignment in the auto category. “We’re off to a great start, and we’re
extremely excited at the opportunity to take this revered brand to even
greater levels of accomplishment,” Haidinger said.
Headquartered in Darien, CT, Advantage International also has an office
in Los Angeles.
Interpublic is one of the world's leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack
Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann, Momentum, MRM
Worldwide, Octagon, R/GA, UM and Weber Shandwick. Leading domestic
brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch;
Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID
Media; Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
Source: Interpublic Group
Jennifer Norton, 212-445-8314
Tom Haidinger, 203-202-2075