McCann and R/GA Take Home Best of Show Awards
R/GA Named Interactive Agency of the Year
Holding Company Tops Peers at Interactive Competition
McCann Melbourne received the "Best of Show" honor for "Dumb Ways To Die" for Australia's Metro Train network. In addition, "Dumb Ways To Die" received three Gold Pencils, one Bronze Pencil and four Merit Awards, making it the highest honored campaign at The One Show. At The One Show Interactive Awards, R/GA received the Best of Show Honor for its work for Nike+ FuelBand and was named Interactive Agency of the Year.
Other IPG winners at The One Show include McCann India, which was awarded two Gold Pencils and one Silver Pencil for its campaign for Western Union Money Transfer. Lowe and Partners Cape Town won a Silver Pencil for its work on behalf of Independent Newspapers. Lowe SSP3 Colombia won a Bronze Pencil for "Operation Bethlehem" for the Colombian Ministry of Defense. R/GA New York won two Gold Pencils for its Nike+ FuelBand work - one in the Integrated Branding Consumer Campaign category and one for Brand Transformation. Draftfcb won five Pencils; the agency received a Gold for New Zealand's "Driving Dogs" for MINI as well as two Silver Pencils for Peru's UTEC university's "Potable Water Generator." Draftfcb Chicago won a Bronze Pencil for Valspar's "Cityscapes" and Draftfcb New Zealand won a Silver for "Secret Diary of a Call Girl" for Prime Television. Hill Holliday won a Silver Pencil for its "Mad Men" work for Newsweek.
At The One Show Interactive Awards, in addition to R/GA receiving Best of Show Honors for Nike+ FuelBand and being named Interactive Agency of the Year, the agency had 14 winning entries for clients including Google, Ray-Ban and Getty Images. The Martin Agency had six winning entries for BF Goodrich and The JFK Presidential Library & Museum. McCann had ten winning entries for the agency's work for Metro Trains, Verizon, Nature Valley, Paper Denim and Cloth, Ikea and Nestlé Resource Water. Mullen received five honors for Jet Blue and National Geographic, and Lowe Roche received a Gold for its work on behalf of Type Books.
At The One Show Design Awards, McCann won an additional two Pencils and Draftfcb South Africa won a Design Pencil. Additional winning entries at the Design Awards included work from McCann Mumbai, Draftfcb Chicago and Lowe Singapore.
"The One Show and The One Show Interactive and Design Awards are among the premier global creative awards in our industry," commented Michael Roth, Chairman and CEO of IPG. "We are thrilled to see our agencies perform so strongly in such a competitive environment. We're understandably proud of the top honors our agencies received and the terrific work they do every day on behalf our clients."
The One Show honors come on the heels of another series of big wins for IPG. At the recent Webby Awards, a leading international award show honoring excellence on the Internet, McCann Melbourne's "Dumb Ways To Die" scored as the most-awarded campaign of the year and McCann Erickson won the most Webbys as a global agency. In addition to "Dumb Ways to Die," the agency was also honored for its "Nature Valley Trail View" work out of New York and for Columbia's work for the Water Museum. Additional Webbys went to The Martin Agency, R/GA, Lowe Brindfors and Momentum.
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
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