Press Release

IPG Makes Follow-on Investment in Leading E-Business Consultancy; Also Commits to Separate Investment to Support New Asian Expansion.

Brussels and New York, April 11, 2000 - The Interpublic Group of Companies, Inc. (NYSE: IPG), one of the world's largest organizations of advertising agencies and communications-services companies, and Icon Medialab International (Stockholm: Icon), one of the world's leading e-business and Internet professional services firms, today announced strengthened ties between the two companies, including new investment commitments by Interpublic to Icon Medialab and also to its new Asian expansion initiative, Icon Medialab Asia.

The two companies reported that Interpublic completed an incremental investment of US $20 million in Icon Medialab International on March 30, according to terms of the strategic alliance first developed by the two companies and approved by Icon Medialab shareholders one year ago. With its latest investment, Interpublic brings its total effective equity position in Icon Medialab back up to just under 20%. Interpublic remains Icon Medialab's largest shareholder and strategic partner. Over the last year, as Icon Medialab has successfully executed its growth plans, the two companies have worked closely together on both a strategic and operational level, including collaboration between Interpublic agencies and Icon Medialab on a host of client engagements across Europe and the U.S.

Interpublic also announced its intention to become a major investor and strategic partner in Icon Medialab Asia, a new initiative to develop Asia-Pacific's first integrated network of e-services specialists. This pioneering new organization, now taking form, has attracted capital commitments exceeding US $70 million from Icon Medialab International and a first-class group of strategic investors and partners, representing one of the biggest Internet investments yet made in the Asian region and one of the largest single investments ever in the e-business consulting industry. Terms of Interpublic's planned investment in Icon Medialab Asia were not disclosed. The additional investors in Icon Medialab Asia will be identified pending an extra meeting of Icon Medialab shareholders in Stockholm April 11, 2000 and completion of definitive documentation.

"Interpublic is increasing its commitments because Icon Medialab has consistently demonstrated its innovation, its professionalism, and its ability to work effectively with our agencies and their clients," said Philip H. Geier Jr., Interpublic Chairman and Chief Executive Officer. "Icon Medialab's expansion plans are right on track, and Interpublic remains an enthusiastic partner. The new Asian initiative holds tremendous promise - for Icon Medialab and its clients, and for the agencies and clients of Interpublic."

Icon Medialab is recognized as the leading pan-European Internet consultancy network and the e-services specialist with the broadest global reach. In the year since Interpublic's first investment, Icon Medialab has more than tripled its revenue, to nearly US$50 million in 1999 (and projected to triple again in 2000); more than tripled the professional staff, to more than 1400 professionals; and greatly expanded its delivery capabilities and geographic reach, to 20 offices in 13 countries across Europe, the U.S. and Asia. Icon Medialab has earned considerable recognition for its achievements, including numerous interactive industry awards. Additionally, Forbes Magazine has ranked Icon Medialab as one of the best small companies in the world for the last two consecutive years.

"Interpublic's growing support provides important validation for Icon Medialab's progress and business plan," said Ulf Dahlsten, Icon Medialab CEO and President. "We're proud to maintain Interpublic as a lead partner and strategic investor, and to work with IPG's agencies and their clients across Europe, the U.S. and now Asia."

The Interpublic Group of Companies

The Interpublic Group of Companies, Inc. is one of the largest advertising and marketing communications organizations in the world. Its companies include McCann-Erickson WorldGroup, The Lowe Group/Lowe Lintas & Partners Worldwide, DraftWorldwide, Initiative Media Worldwide, International Public Relations, Octagon, Zentropy Partners, the Allied Communications Group and other related companies. The shares of The Interpublic Group of Companies, Inc. are listed on the New York Stock Exchange (''IPG''). For further information, visit: www.interpublic.com.

Icon Medialab International AB

Icon Medialab is one of the world's leading e-business and Internet professional services firms, providing innovative strategic, creative and technology solutions to clients across Europe, the U.S. and, with the launch of Icon Medialab Asia in spring of 2000, the Asia-Pacific region. Icon Medialab delivers expertise across all platforms, including wireless and mobile devices, to both corporate and dot-com clients in the business-to-business, business-to-consumer and business-to-employee sectors. With over 1,400 employees in 20 offices across 13 countries, Icon Medialab's network provides competitive advantage to clients through rapid local deployment and customization of best-in-class strategies and applications. Founded in 1996 and now headquartered in Brussels, Icon Medialab's network includes offices in Belgium, Denmark, Finland, France, Germany, Italy, Malaysia, Netherlands, Norway, Spain, Sweden, UK and the United States. Icon Medialab has performed award-winning programs for a wide-range of global, regional and local clients, including Coca-Cola, Fujitsu, Motorola, Nestlé, Opel, Scandinavian Airlines, Siemens, Sony, Tetra Pak, Telia and Volkswagen. The shares of Icon Medialab are traded on the Stockholm Stock Exchange (ICON). More information is available at www.iconmedialab.com.