Editorial Focuses on Company's Corporate Social Responsibility Efforts
Features Advertising from Pro-Bono and Sustainably Focused Clients
New York, NY - April 21, 2014 - Interpublic Group (NYSE: IPG) today announced the launch of STRONGER, the company's new corporate citizenship report. Released in print in a magazine format as well as a responsive digital report, STRONGER details the company's efforts in the areas of sustainability, diversity and community impact. Much of STRONGER's editorial content is penned by IPG agency staffers, and the magazine features advertising from many of the company's pro-bono and sustainably-focused clients.
"Ensuring that our business practices are in line with social and environmental considerations is a top priority for IPG," commented Michael Roth, Chairman and CEO, IPG. "The work that we do at the corporate level in diversity and sustainability, as well as the phenomenal programs that are happening every day at our agencies, is having a positive impact on the communities where IPG employees live and work. We also understand the importance of a corporate citizenship program from a business perspective. Research tells us that talent is more likely to work at a company with a strong corporate citizenship program, and that consumers would rather do business with companies who are good corporate citizens. STRONGER provides a terrific snapshot of the work we are doing in this area in virtually every corner of the globe where we operate."
In addition to detailed reports on the company's diversity and inclusion initiatives, STRONGER includes a summary of IPG's diversity results for the last several years. These include the fact that since 2005, the company's workforce has changed dramatically in terms of its diversity. Specifically, during this time, the company has tracked the following changes in its U.S. workforce: a 13% increase in women, a 48% increase in African Americans, a 44% increase in Hispanic Americans, 80% increase in Asian Americans and a 17% increase in Indian Americans.
Reflecting the company's commitment to environmental responsibility, STRONGER tracks IPG's progress in that area as well. During the last several years in the U.S., the company has measured a 66% reduction in power consumption from enterprise data centers; a 49% reduction in square footage of enterprise-level data centers; $3 million in savings from its furniture recycling program and a 23% reduction in rentable square footage per employee, reducing the company's overall carbon footprint. In addition to reports about diversity and inclusion as well as sustainability programs at IPG corporate, STRONGER includes feature articles about many community programs at IPG agencies. Detailed in the report are programs that include the work that Draftfcb has done to bring water to the Peruvian desert; McCann's creation of a virtual tour of top national parks and Lowe SSP3 Colombia's campaign to demobilize guerillas in the Colombian jungle, among many other editorial features.
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, FCB, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM//McCann, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Lowe Campbell Ewald, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
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