NEW YORK, NY (January 15, 2004) – Magna Global, the media negotiation and programming arm of The Interpublic Group, announced today that it had promoted Frances Page, 44, to lead the Magna Global Entertainment unit, assuming responsibilities vacated by the departure of Robert Riesenberg. Ms. Page's new title will be Principal, Strategy and Business Affairs. Previously, she had been Magna Global Entertainment's Vice President, Sales and Client Service. Ms. Page is a media veteran with experience in national broadcast at Universal McCann and eight years working at a CBS affiliate. She began her career in media planning and buying at BBDO.
“Frances has been integral to the success we have been enjoying in program development and I am excited to see how she and the team will continue to move the ball forward for us in this dynamic area,” said Bill Cella, Worldwide Chairman and CEO of Magna Global. “Interpublic has the broadest range of entertainment and sports marketing assets in our industry,” Cella added, “including not only Magna's capabilities, but the best Hollywood public relations and marketing agencies, as well as Octagon. As all of our companies have begun to collaborate more closely in recent months, the role of any single executive has become diminished. The growing importance of our broader convergence team ensures that Interpublic will continue leading the industry in developing programming and other brand-building content for our clients.”
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draft, Foote, Cone & Belding Worldwide, Golin/Harris International, Initiative Media, Lowe & Partners Worldwide, McCann-Erickson, Octagon, Universal McCann and Weber Shandwick Worldwide. Leading domestic brands include Campbell-Ewald, Deutsch and Hill Holliday.
Julie Tu, Financial Relations Board
Philippe Krakowsky, Interpublic Group of Companies, Inc.
Dan Leib, Interpublic Group of Companies, Inc.