|INTERPUBLIC GROUP OF COMPANIES, INC. filed this Form 10-K on 02/22/2016|
complex and digital marketing landscape through integrated, intelligence-driven marketing strategies. Specialist brands within IPG Mediabrands focus on areas such as media innovation, media forecasting, the targeting and aggregation of audiences in the digital space, and a range of other capabilities, including mobile, search, data and analytics, branded content, programmatic, barter and out-of-home media.
We also have exceptional global marketing specialists across a range of disciplines. Our industry-leading public relations agencies such as Weber Shandwick and Golin have expertise in every significant area of communication management. Jack Morton is a global brand experience agency, and FutureBrand is a leading brand consultancy. Octagon is a global sports, entertainment and lifestyle marketing agency. Our digital specialist agencies, led by R/GA, Huge and MRM//McCann, are among the industry's most award-winning digital agencies. Our premier healthcare communications specialists reside within our global creative networks.
Our domestic integrated independent agencies include some of advertising's most recognizable and storied agency brands, including Carmichael Lynch, Deutsch, Hill Holliday and The Martin Agency. The marketing programs created by these agencies incorporate all media channels, CRM, public relations and other marketing activities and have helped build some of the most powerful brands in the U.S., across all sectors and industries.
We list approximately 90 of our companies on our website under the "Our Agencies" section, with descriptions, case studies, social media channels and office locations for each. To learn more about our broad range of capabilities, visit our website at www.interpublic.com. Information on our website is not part of this report.
We operate in a media landscape that continues to evolve at a rapid pace. Media channels continue to fragment, and clients face an increasingly complex consumer environment. To stay ahead of these challenges and to achieve our objectives, we have made and continue to make investments in creative and strategic talent in areas including fast-growth digital marketing channels, high-growth geographic regions and strategic world markets. We consistently review opportunities within our Company to enhance our operations through mergers and strategic alliances, as well as the development of internal programs that encourage intra-company collaboration. As appropriate, we also develop relationships with technology and emerging media companies that are building leading-edge marketing tools that complement our agencies' skill sets and capabilities.
In recent years, we have taken several major strategic steps to position our agencies as leaders in the global advertising and communications market. These include:
Investment in senior talent: We successfully completed management succession at our media management company, one of our global advertising networks and at a number of our U.S. integrated agencies and leading marketing services firms. We continue to acquire and develop top strategic, creative and digital talent.
Growing digital capabilities: Our investments in talent and technology – organically growing digital capabilities such as search, social, user experience (UX), content creation, data and analytics, and mobile across the portfolio – promise to drive further growth in this dynamic sector of our business. We continue to internationalize our powerful digital specialist agencies.
Innovative media offering: We launched IPG Mediabrands in 2007 to reinvent how we plan, buy and measure media investment for clients. Since then, it has delivered strong growth, and our Company has consistently been a leader in delivering fully competitive, efficient and effective traditional media buying to major clients, as well as automated digital ad buying and data and analytics.
Investment in emerging markets: We strengthened our position in emerging markets by driving organic growth as well as completing strategic acquisitions in Asia, Eastern Europe and Latin America, a region in which we have led the industry in organic growth.
Integrated marketing solutions: A differentiating aspect of our business is our utilization of “open architecture” solutions that integrate the best talent from throughout the organization to fulfill the needs of our leading clients.
Together, these steps have built a culture of strategic creativity and high performance across IPG, resulting in industry-leading new business performance, as well as increased honors and awards for our Company. In 2015, integrated media agency UM was named “Global Media Agency of the Year” by Adweek and “Media Agency of the Year” by Ad Age, two of the industry’s leading trade publications. Our best-in-class public relations offering led PRWeek to name Weber Shandwick its Global Agency of the Year in 2015 and The Holmes Report to name Weber Shandwick its “Global Agency of the Year” in 2015, 2014, 2012 and 2010. In 2015, McCann was named to the prestigious Ad Age A-List, the only global integrated creative network to receive the honor. In early 2016, Ad Age named a total of three IPG agencies, Deutsch, McCann and R/GA, to its A-List; additionally UM was named its "Media Agency of the Year." This level of industry recognition in all marketing disciplines has been consistent over the past few years and is unprecedented in our Company’s history.