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|Med Ad News Honors Interpublic Agencies at 24th Annual Manny Awards|
IPG Healthcare Remains Most Awarded Network
New York, NY - April 29, 2013 - Interpublic Group (NYSE: IPG) today announced that following this years' Med Ad News Manny Awards ceremony, it remains the most awarded holding company by the publication over the past decade. This year, IPG's healthcare networks, including Draftfcb Healthcare, McCann Health and ICC Lowe received an impressive thirteen nominations-more than any other holding company in the healthcare sector. Michael Roth, CEO of the Interpublic Group noted, "This sustained recognition speaks volumes about the depth, strength and creative inspiration consistently demonstrated by IPG's health-specific networks."
Draftfcb Healthcare took home a total of three awards, including Most Creative Agency honor for the fourth consecutive year. The two additional awards for Draftfcb were: Best Nonbranded Campaign on behalf of Teva for "Get Your Shift Together," and the Best Philanthropic Campaign on behalf of the Crohn's & Colitis Foundation of America.
McCann Health was recognized in a number of categories. Two of the more prestigious nominations include McCann Torre Lazur for Agency of the Year Category II and McCann Echo Torre Lazur for Most Admired Agency. McCann Torre Lazur was also a finalist for Best Nonbranded Campaign.
ICC Lowe, who came into the evening as Med Ad News' 2012 Agency of the Year (Category I), received four nominations. The agency won this year's Best Interactive Physician Campaign with flea treatment Activyl for the "Itch Switch" campaign on behalf of MSD Animal Health. ICC Lowe Pace, along with client Vertex, was nominated for Brand Team of the Year, and ICC Lowe Trio was a Finalist for Agency of the Year (Category III). ICC Lowe also served as an event sponsor for the annual industry gala, held at Pier Sixty in New York.
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