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|IPG Tops the Ad Age "A-List"|
Seven IPG Agencies Honored in Total, More than Any Other Holding Company
New York, NY - February 3, 2014 - Interpublic Group (NYSE: IPG) announced today that three of its agencies - Mullen, R/GA and Weber Shandwick - have been named to the Ad Age "A-List," an annual ranking of top agencies. With 30% of the winning agencies, IPG has more "A-List" honors than any other holding company this year. Ad Age singled out four other IPG agencies for additional recognition in the "A-List" issue: McCann ranked as Ad Age's number one "Agency To Watch;" Deutsch and Huge were named "standout" agencies; and The Martin Agency was named Creativity's "Agency of the Year" runner up. The "A-List" recognizes the top agencies in marketing communications based on account wins, quality of work and business results for agency clients.
The rankings announced by Ad Age follow a strong year for the holding company on the awards front, across marketing disciplines and geographies. Creatively, the agencies of IPG won more Cannes' Grand Prix, the industry's most prestigious global creative award, than any other holding company, taking top honors in digital, direct, promo and activation, PR, design and mobile at the most recent Festival. The Holmes Report also named Interpublic its "Holding Company of the Year" in recognition of the diversified and modern public relations offerings within IPG. Most recently, MediaPost named IPG Mediabrands its "Media Holding Company of the Year," in recognition of IPG's efforts to remake the media agency model. These holding company-level awards were in addition to the many honors bestowed upon individual IPG agencies around the globe over the past year.
The three IPG agencies named today to the "A-List" had many accomplishments that helped them achieve this recognition.
Long regarded as one of the most innovative shops in the business, R/GA fostered this reputation during the past year, launching an agency-led accelerator program with Techstars to provide seed funding for startups. R/GA continued to build world-class brands for its clients, notably a campaign for Beats music, the most recent iteration of which ran during the Super Bowl last night, featuring Ellen DeGeneres.
Mullen was recognized, in part, for the agency's top new business performance - during the past year, the agency won several high-profile, competitive reviews including Acura, American Greetings, PBS, Pep Boys and VH-1. The agency also continued to create business-building ideas for these and all of its clients. This is the third time in the past four years that Mullen has been on the "A-List."
Weber Shandwick was the only public relations firm to make this year's "A-List," with Ad Age noting that the firm's launch of Mediaco, a content-fueled brand publishing solution that transforms companies into media networks, "catapulted it beyond traditional PR." Weber Shandwick demonstrated that pushing the boundaries of public-relations-as-usual drives high-impact campaigns, client loyalty and growth.
"We're very proud of all of our companies that Ad Age recognized this year on its prestigious 'A-List,'" commented Michael Roth, Chairman and CEO of Interpublic Group. "These companies embody the depth and breadth of IPG, with representation from traditional advertising, digital, media and pr. What's more, we are thrilled to have seven IPG agencies recognized in the 'A-List' issue, more than any other holding company," he continued.
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Lowe Campbell Ewald, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
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