Interpublic Acquires Branded Entertainment Shop
Translation Consulting + Brand Imaging to Operate as Stand-alone Unit
NEW YORK--(BUSINESS WIRE)--Oct. 31, 2007--Interpublic Group (NYSE: IPG) announced today that it has acquired Translation Consulting + Brand Imaging, a leading branded entertainment agency. Translation is known for its ability to create high-visibility promotions for leading marketers in youth and urban markets. Translation will operate as a stand-alone unit and will be a shared resource for all Interpublic companies. The unit will continue to be led by Steve Stoute, the company's founder and Chief Creative Officer. The terms of the agreement are not being disclosed.
With approximately 45 employees, Translation, based in New York, is noted for its strategic marketing aimed at young adults and promotional programs pairing Fortune 500 companies with celebrities from the worlds of music, sports, entertainment and fashion. With a strong focus on the urban and youth markets and multi-cultural consumers, Translation has built programs for Reebok and General Motors, and has worked with celebrities like Beyonce, Justin Timberlake, Jay-Z and Gwen Stefani.
"Translation has a strong track record in delivering the youth and urban audience to top marketers. In today's world of fragmented media, niche marketing is more important than ever," commented Michael I. Roth, Chairman and CEO of Interpublic. "All consumers, especially the youth market, have unprecedented options when it comes to media and how they interact with our clients. Under Steve's leadership, Translation has built meaningful engagements between clients' brands and this hard-to-reach audience."
"We are thrilled to be partnering with Interpublic," said Steve Stoute. "Both companies will have a better ability to develop relationships with leading global brands seeking to reach broader and more diverse audiences. We look forward to bringing Translation's extensive knowledge and understanding of the marketplace to Interpublic's vast network of marketing companies."
Translation Consultation + Brand Imaging is a leading brand marketing firm that creates and implements pioneering marketing concepts for global consumer brands. The company specializes in developing innovative promotions between Fortune 500 companies and superstar celebrities from music, sports, entertainment and fashion. In addition, Steve Stoute and Translation are actively involved in developing several entrepreneurial ventures, including Carol's Daughter, a retailer of exceptional beauty-care products for men and women.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.
CONTACT: Interpublic Group
Philippe Krakowsky, 212-704-1328
Jerry Leshne, 212-704-1439
SOURCE: Interpublic Group