Interpublic and Spongecell Form Strategic Partnership
Will Pursue Joint Initiatives in Event and Promotions Management Technology
NEW YORK, Feb. 22 /PRNewswire-FirstCall/ -- Interpublic (NYSE: IPG) announced today that it has formed a partnership with Spongecell, a Web services company that has developed innovative event management technology allowing promoters and event planners to effectively and efficiently communicate with and market to new and existing customers. As part of the agreement, Interpublic will have preferred partner status in implementing Spongecell's solutions for its clients. Interpublic will also obtain a preferred equity share in Spongecell.
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"This continues Interpublic's plans to create leading edge capabilities for its agencies through strategic investments, alliances and partnerships," said Bant Breen, President of Interpublic's Futures Marketing Group. "Spongecell brings together virtual and real worlds event management and marketing solutions that fit well with many of our agency brands, such as Momentum, Jack Morton, Octagon and RG/A."
Spongecell's flagship product, Spongecell Promote, offers web services and tools that allow marketers and web sites to manage events, track audiences, optimize attendance, and enhance on-going customer relationships.
"Even the most experienced event promoters struggle with how to get the right word out to the right people. Spongecell Promote has solved this problem, with its exciting distribution platform that enables all types of events to be more successful." explains Ben Kartzman, president of Spongecell. "We're pleased to have the opportunity to collaborate and support IPG agencies and clients with our tools."
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency.