Interpublic Emerging Media Lab and Joost(TM) Announce Strategic Partnership
Ten Interpublic Clients to Participate in Joost Launch
LOS ANGELES--(BUSINESS WIRE)--April 26, 2007--The Interpublic Emerging Media Lab announced today that it has entered into a year-long strategic relationship with Joost(TM) (www.joost.com), the world's first broadcast-quality Internet television platform. Interpublic clients will have the opportunity to work jointly with Joost and the Emerging Media Lab to develop innovative, creative marketing solutions for the new platform. Currently, the Emerging Media Lab has engaged ten Interpublic clients to participate in pilot programs on Joost, including General Motors Europe with Opel and Vauxhall, Intel, Lionsgate, Microsoft Corp., Motorola Inc., Sony Electronics, Inc., Taco Bell Corp, Unilever's Magnum Ice Cream and the U.S. Army.
These clients from Interpublic media and brand agencies are developing marketing programs with Joost through the Interpublic Emerging Media Lab. The Lab is providing clients with planning and strategic consulting on the development of conventional ad units, including stills, spots, widgets and overlays. The Lab is also working with clients to create new ad-supported models within Joost, including sponsorship and promotion, channel ideas and branded entertainment.
The Emerging Media Lab clients will be part of the launch of Joost. The pilot programs will continue through the summer, with the option to extend relationships beyond the initial launch period.
"Distributing video content over the Internet is far from novel, but delivering it in a way that combines the full-screen quality of television with the interactivity and personalization of the Internet is actually leaning forward into Web 2.0," commented Greg Johnson, executive director of the Interpublic Emerging Media Lab. "Immersive experiences like Joost will change the way entertainment is consumed, used and distributed. They make consumers' lives better through choice and relevance, and with their accountable and measurable qualities, they make clients happier, too. This is another example of how we are delivering innovative marketing opportunities to our clients through strategic investments and partnerships. We are very pleased that our clients will benefit from Joost's leading-edge marketing programs and platform."
"The Interpublic Emerging Media Lab has been at the forefront of creativity and innovation since its inception," said Nick Loria, senior vice president, global advertising sales, Joost. "As an organization that's willing to experiment and build programs with us, it is an ideal partner for Joost. The Lab sits at the center of the network and aggregates learnings, thinking, intelligence and new technologies. It's a technological playground for clients that deliver on the promise of creating unique, consumer-based research. Also, as we're creating an environment on Joost that protects the interests of content owners and advertisers, we're looking for experienced partners who have long-term relationships with clients and can help us understand their needs - the Lab is a great resource for us."
"Through this partnership, each client participating in the Joost launch will reap the benefits of having a larger presence on the platform," continued Loria. "In addition, we will be able to deliver powerful metrics and data from across the range of advertising programs, resulting in greater insight into consumer engagement and functionality for the clients and agencies. It is a 'win-win-win' for clients, the Emerging Media Lab and Joost."
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
About the Interpublic Emerging Media Lab
Both a physical and a virtual space, the Interpublic Emerging Media Lab combines the latest advances in technology with a think tank-oriented environment, immersing visitors in the world of the contemporary consumer. Based in Los Angeles, at the center of the converging worlds of entertainment and advertising, the lab allows visitors to sit in a digital living room, brainstorming ideas as they test out a multitude of entertainment scenarios, drink espresso in a "smart" kitchen where they can check their email on the refrigerator, and view presentations in a high-tech conference room.
In the online world, lab resources include the Interpublic Emerging Media Lab Extranet, where group members can obtain research and information from Interpublic companies across the world, and a monthly electronic newsletter that spotlights the latest news about emerging technology and includes thought leadership from members of the Interpublic Group.
Joost(TM) provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.
To learn more about Joost or to become a beta-tester, visit www.joost.com.
CONTACT: Interpublic Group
Tom Cunningham, 212-704-1326
Jerry Leshne, 212-704-1439
SOURCE: Interpublic Group