Interpublic Launches New Micro Site Focused on Pro Bono Activity
The site features brief case histories of work that Interpublic agencies have recently completed for not-for-profits and community groups including civic organizations, educational and health causes as well as arts organizations. Cases include:
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Mullen’s “Buzzed Driving” campaign, the most successful
PSA campaign in the Ad Council’s history - Draftfcb’s work with CityHarvest raising awareness of hunger among New Yorkers
-
Weber Shandwick’s partnership with the
Moyer Foundation on its nationwide launch ofCamp Erin , a bereavement camp for children -
Fitzgerald+CO’s integrated work for the
National Kidney Foundation that helped establish a consistent national brand for the group
“Interpublic and all of its agencies recognize the importance of putting
our professional expertise to work on behalf of worthwhile causes,”
commented
Several years ago, Interpublic began tracking the contributions that its
agencies make to community groups and not-for-profits. The number of
engagements has been growing steadily since the company began measuring
it in 2006. Last year, Interpublic agencies in the U.S. donated over
About Interpublic
Interpublic is one of the world's leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand,
Source:
Interpublic Group
Jemma Gould, 212-704-1327
or
Analysts,
Investors:
Jerry Leshne, 212-704-1439