Interpublic to Present Groundbreaking Research on Women in Advertising & Media at Cannes
In Conjunction with Third Annual Women's Program
New York, NY - June 13, 2013 - At the Cannes Festival of Creativity this year, Interpublic Group (NYSE: IPG) in conjunction with its third annual Cannes Diversity + Inclusion Summit, will present original primary research conducted in partnership with Advertising Age. The global research study focuses on the role of women in the advertising, marketing and media industries, and among its findings is that 68% of employees in the advertising and marketing industry report to men, that gender disparity exists, especially as one goes up the ranks, and especially in the creative field, where 82% of creative departments have more men than women. The research also shows that quite a few of us - over 50% of the men - don't think this is a problem. Nearly 1,000 marketing professionals took part in the research, making it one of the most extensive and comprehensive surveys ever conducted that focuses on women in the advertising and marketing community.
The breakfast program is hosted by Michael Roth, Chairman and CEO of IPG. Titled Conversations with Women in the Advertising, Marketing and Media Industry, it will be held on Wednesday, June 19th. Panelists include senior women executives from the world's largest marketers, as well as IPG's Val DiFebo, CEO Deutsch NY, Joyce King Thomas, President, Chief Creative Officer, McCannXBC (ExtraBoldCondensed) and Kitty Lun, Chairman/CEO, Lowe China. The panel will be moderated by Eleanor Mills, Associate Editor of The Sunday Times.
Abbey Klaassen, Editor of Advertising Age, along with Michael Roth, will present research findings from the original IPG/Ad Age research. Sylvia Ann Hewlett, Founding President of the Center for Talent Innovation, will speak to the IPG/Ad Age research with a special focus on sponsorship and mentoring, and present new research about the linkage between workplace diversity and innovation. If you would like to attend the breakfast, please contact Joellen Gagnon.
"Women make up about half of our industry's workforce and account for 80% of all major purchasing decisions," noted Michael Roth, Chairman and CEO, Interpublic Group. "It stands to reason that in our industry, women would be well-represented both in our executive ranks and in our creative departments. But that has not always been the case. The research we conducted with Ad Age sheds some light on this critical subject and what we can do to continue to make progress on this important front. We look forward to gathering once again in Cannes to discuss this still-timely issue."
In addition to Conversations with Women in the Advertising, Marketing and Media Industry, IPG-related programs at Cannes include:
- IPG Mediabrands events with Forbes, Microsoft, Yahoo! and YuMe
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald, Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
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