Interpublic's Emerging Media Lab Announces Top Trends for the Next Year
Announced During Video-cast Available on www.interpublic.com
NEW YORK, Feb. 15 /PRNewswire/ -- Greg Johnson, Executive Director of Interpublic's Emerging Media Lab, today announced his pick of the top five trends in emerging media for the next year. They are:
* The physical and digital worlds collide
* Consumers build digital homes
* Social software drives communications
* Marketers embrace new digital media networks
* Next generation immersive content hits big
"Predictions are part science, part art and part opinion," commented Greg Johnson. "But a lot of what we're saying is based on the great position we have at the Lab. We sit at the center of the Interpublic network and work closely with its media agencies, plus we do work for some amazing clients, including primary research on how consumers are using today's technologies. And we constantly look at research that's already out there. These predictions aggregate all those inputs and overlay our perspective. Our hope is that these five trends can help marketers decide on more strategic courses of action as they move forward with their communications programs," he continued.
Johnson announced his predictions during a video-cast called The Interpublic Point of View, which is available for viewing on the Interpublic website. To access the 20-minute interview, visit: http://www.interpublic.com/interact/news/video.php
The Interpublic Point of View is a talk show hosted by Bant Breen, President of Interpublic's The Futures Marketing Group. The show examines media and marketing issues that are shaping today's communications landscape.
About the Interpublic Emerging Media Lab
Both a physical and a virtual space, the Interpublic Emerging Media Lab combines the latest advances in technology with a think tank-oriented environment, immersing visitors in the world of the contemporary consumer. Based in Los Angeles, at the center of the converging worlds of entertainment and advertising, the lab allows visitors to sit in a digital living room, brainstorming ideas as they test out a multitude of entertainment scenarios, drink espresso in a "smart" kitchen where they can check their email on the refrigerator, and view presentations in a high-tech conference room.
In the online world, lab resources include the Interpublic Emerging Media Lab Extranet, where group members can obtain research and information from Interpublic companies across the world, and a monthly electronic newsletter that spotlights the latest news about emerging technology and includes thought leadership from members of the Interpublic Group.
About Interpublic
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency.
SOURCE Interpublic Group
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