IPG Agencies Take Top Honors at Cannes Festival
IPG Companies Win More Grand Prix Than Any Other Holding Company
McCann’s “Dumb Ways to Die” Becomes Most Awarded Campaign in 60 Years
New York, NY – June 24, 2013 – At last week’s Cannes Lions International Festival of Creativity, Interpublic Group (NYSE: IPG) agencies won big. With six Grand Prix honors in categories including Cyber, Direct, Film, Integrated, Public Relations, and Radio, the holding company won 30% of all Grand Prix honors, the highest prize awarded at the Festival, and more than any other holding company. McCann Melbourne’s “Dumb Ways to Die” took the Grand Prix in the Direct, Film, Integrated, Public Relations and Radio categories. As the lead agency on the campaign, Draftfcb New York’s “Daily Twist” for Oreo, in partnership with Weber Shandwick, won the Grand Prix in the Cyber category; both agencies also shared a Gold PR Lion for “Daily Twist.” McCann’s “Dumb Ways To Die” set an all-time record at the Festival, with five Grand Prix Lions, making the campaign for Metro Trains the most highly awarded work in the Festival’s 60 year history.
In total, IPG agencies won 38 Gold Lions, 34 Silver Lions and 41 Bronze Lions, which included top honors in categories such as direct, promo and activation, public relations, design and mobile. Agencies honored with Lions include BPN, Deutsch, Draftfcb, Initiative, Lowe and Partners, McCann, The Martin Agency, R/GA, UM and Weber Shandwick.
“We are thrilled with the results at this year’s Cannes Festival,” commented Michael Roth, Chairman and CEO of Interpublic Group. “Cannes Lions are among the most prestigious awards in our industry, and the fact that IPG agencies took home the top honors across a range of categories, spanning traditional advertising, digital, mobile, media and PR, speaks to the breadth and depth of IPG’s offering. We are so proud of the quality of work our agencies are doing across disciplines and geographies for their clients.”
Also in Cannes this year, in conjunction with its third Cannes Diversity + Inclusion Summit, Interpublic presented groundbreaking research on women in advertising and media that the company fielded in partnership with Advertising Age. Among the findings are that 68% of the industry reports to a man; 58% of men aspire to become CEO of their agency or company, while 50% of women do; and the top reason women cite as a major barrier to their advancement into senior roles in the business is “biases (including unconscious biases) among current senior leaders.” The breakfast summit, Conversations with Women in the Advertising, Marketing and Media Industry, was hosted by Michael Roth and included a panel of senior women executives from the world's largest marketers, as well as IPG's Val DiFebo, CEO Deutsch NY; Joyce King Thomas, President, Chief Creative Officer, McCannXBC (ExtraBoldCondensed); and Kitty Lun, Chairman/CEO, Lowe China. The panel was moderated by Eleanor Mills, Associate Editor of The Sunday Times.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald, Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Mullen and The Martin Agency. For more information, please visit http://www.interpublic.com/.