Med Ad News Honors Interpublic Agencies at 24th Annual Manny Awards
IPG Healthcare Remains Most Awarded Network
New York, NY - April 29, 2013 - Interpublic Group (NYSE: IPG) today announced that following this years' Med Ad News Manny Awards ceremony, it remains the most awarded holding company by the publication over the past decade. This year, IPG's healthcare networks, including Draftfcb Healthcare, McCann Health and ICC Lowe received an impressive thirteen nominations-more than any other holding company in the healthcare sector. Michael Roth, CEO of the Interpublic Group noted, "This sustained recognition speaks volumes about the depth, strength and creative inspiration consistently demonstrated by IPG's health-specific networks."
Draftfcb Healthcare took home a total of three awards, including Most Creative Agency honor for the fourth consecutive year. The two additional awards for Draftfcb were: Best Nonbranded Campaign on behalf of Teva for "Get Your Shift Together," and the Best Philanthropic Campaign on behalf of the Crohn's & Colitis Foundation of America.
McCann Health was recognized in a number of categories. Two of the more prestigious nominations include McCann Torre Lazur for Agency of the Year Category II and McCann Echo Torre Lazur for Most Admired Agency. McCann Torre Lazur was also a finalist for Best Nonbranded Campaign.
ICC Lowe, who came into the evening as Med Ad News' 2012 Agency of the Year (Category I), received four nominations. The agency won this year's Best Interactive Physician Campaign with flea treatment Activyl for the "Itch Switch" campaign on behalf of MSD Animal Health. ICC Lowe Pace, along with client Vertex, was nominated for Brand Team of the Year, and ICC Lowe Trio was a Finalist for Agency of the Year (Category III). ICC Lowe also served as an event sponsor for the annual industry gala, held at Pier Sixty in New York.
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About the Manny Awards
For over twenty years, the Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to acknowledge those making significant contributions to, and celebrate creative excellence in, healthcare communications. On this special evening, more than six hundred industry peers join Med Ad News in honoring winners in a range of award categories. For more information, please visit www.mannyawards.com.
About Med Ad News
The pharmaceutical industry's publication of record for 30 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,500 readers - comprising corporate executives, marketing, sales, and product managers - receive Med Ad News 12 times per year. Med Ad News is a publication of UBM Canon Pharmaceutical Media Group. For more information, please visit www.pharmalive.com.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
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