Subaru Selects Carmichael Lynch for Creative and Media Duties
NEW YORK--(BUSINESS WIRE)--Oct. 17, 2007--Interpublic (NYSE: IPG) announced today that its Carmichael Lynch unit has been selected by Subaru of America as lead agency for the client's creative and media assignments. Carmichael Lynch won the account without a review.
Carmichael Lynch will be tasked with advancing the current Subaru marketing efforts, further strengthening the Subaru brand and increasing the effectiveness of Subaru's regional marketing operations.
About Carmichael Lynch
Carmichael Lynch is one of the premier creative agencies in the world today. Its legacy of award-winning creative based on inventive ideas is unmatched. Carmichael Lynch is a powerhouse of brand-building enthusiasts working for Harley-Davidson, Progressive Insurance, Jack Links Beef Jerky, Borders and many other category-shaking clients. The agency's fully integrated brand building capabilities include award-winning advertising, public relations, design, relationship marketing and interactive. Carmichael Lynch is a winner of Cannes Lions, One Show Pencils, O'Toole Awards, Kelly Awards, Effie Awards and other international creative honors. www.carmichaellynch.com
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.
CONTACT: Interpublic Group
Tom Cunningham, 212-704-1326
Jerry Leshne, 212-704-1439
Ellen Montgomery, 612-334-6229