Interpublic Group (IPG) is one of the world's premier global advertising and marketing services companies. Through our 54,000 employees in all major world markets, our companies specialize in consumer advertising, digital marketing, communications planning, media, public relations and specialized communications disciplines.
Our companies create customized marketing programs for clients that range in scale from large global marketers to regional and local clients. Comprehensive global services are critical to serve our multinational and local clients in markets throughout the world as they seek to build brands, increase sales of their products and services and gain market share.
The work we produce for our clients is specific to their unique needs. Our solutions vary from project-based activity involving one company to long-term, fully integrated campaigns created by multiple IPG companies working together. With offices in more than 100 countries, we can operate in a single region or deliver global integrated programs.
The role of our holding company is to provide resources and support to ensure that our companies can best meet clients’ needs. Based in New York City, our holding company sets company-wide financial objectives and corporate strategy, establishes financial management and operational controls, guides personnel policy, directs collaborative interagency programs, conducts investor relations, manages corporate social responsibility programs, provides enterprise risk management and oversees mergers and acquisitions. In addition, we provide certain centralized functional services that offer our companies operational efficiencies, including accounting and finance, executive compensation management and recruitment assistance, employee benefits, information technology, marketing information retrieval and analysis, internal audit, legal services, real estate expertise and travel services.
Our Financial Reporting Segments
We have two reportable segments, which are Integrated Agency Networks ("IAN") and Constituency Management Group ("CMG"). IAN is comprised of McCann, FCB, MullenLowe Group, IPG Mediabrands, our data and digital specialist companies and our domestic integrated companies. CMG is comprised of a number of our specialist marketing services offerings. We also report results for the "Corporate and other" group.