Interpublic Group Solution Selected as Zurich's Global Marketing Agency
The IPG solution includes an integrated Network Leadership Team (NLT) led by McCann Worldgroup, including resources from McCann Erickson, MRM and UM. The future assignment will be led by McCann Worldgroup and covers advertising, media and digital/interactive marketing services across Zurich's segments and geographies. It is planned that the NLT will provide unified marketing services operating in all global geographies, ensuring the Zurich brand is efficiently and effectively brought to life. The parties are working towards contract signing.
Michael I. Roth, Chairman and CEO of Interpublic Group, said, "We are honored to be selected by Zurich and to have the opportunity to contribute to their business in a meaningful way globally. This kind of integrated model is one that we have championed at our company, and it's a model that's tailor made for a company like Zurich."
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About McCann Worldgroup
Part of Interpublic Group, McCann Worldgroup is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. For more information, please visit www.interpublic.com.
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McCann Contact Information
Jeremy Miller (Press)
(646) 865 3858
Interpublic Contact Information
Tom Cunningham (Press)
Jerry Leshne (Analysts, Investors)