IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom®
“With the acquisition of Acxiom, we signaled our intent to lean into data-driven marketing, as well as position ourselves as brands’ trusted partner in their first party data management,” said
Designed for flexibility and speed, Kinesso improves the accuracy, agility and effectiveness of campaign performance across all media. In a time where clients want greater impact from their marketing spend, Kinesso’s Marketing Intelligence Engine offers a connected suite of applications that improves consumer engagement. It is implemented with our patent-pending proprietary technology, the best machine learning approaches and the power of Acxiom data and that of other leading data providers. Kinesso’s offerings also include critical consultative services, and omnichannel addressable media activation to ensure campaigns are executed in the most efficient and effective manner.
“Clients recognize that the future of marketing – along with pretty much everything else – is dependent on data. That means marketers are looking to leverage their own first party data, coupled with other strategic data sets, to create a more seamless and connected consumer experience, at scale,” said
Kinesso will uphold world-class privacy standards utilizing Acxiom’s privacy-by-design methodology. A key principle of Kinesso is how it sources, handles and secures consumer data, backed by Acxiom’s legacy as one of the industry’s most trusted data stewards.
In addition to his role as Chief Data and Technology Officer at IPG,
Kinesso is now operational in the US,
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Interpublic is values-based, data-fueled, and creatively-driven. Major global brands include Acxiom, Craft, FCB (
Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of
Cadreon offers brands a strategic partner in creating lifetime customer value across addressable media. In a fragmented media landscape, Cadreon leverages best-in-class technology to deliver the most comprehensive and highest-performing addressable solutions on the market. Combining tradecraft, data and media neutrality, Cadreon enables brands to consciously connect with their best customers to drive real business outcomes. Cadreon operates in over 70 markets worldwide. Learn more at www.cadreon.com.
Kinesso brings together top talent in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that seamlessly integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. Learn more at www.kinesso.com.
IPG Mediabrands manages billions of dollars in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its specialty business units Reprise, MAGNA,
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Source: Interpublic Group of Companies, Inc.