IPG Outperforms the Industry, Winning 11 Grand Prix at the Cannes Lions International Festival of Creativity
- IPG Awarded More Than a Third of the Festival’s Highest Honors
- IPG Won More Grand Prix than All Other Global Holding Companies Combined
- McCann Worldgroup Named Network of the Year and Healthcare Network of the Year with Five Grand Prix, Including the Grand Prix for Good
- FCB Global Won Five Grand Prix, Including the Titanium Grand Prix
- UM Awarded First-Ever Grand Prix
Wins across the network represented a broad range of clients, categories, agencies, disciplines and geographies.
McCann Worldgroup won five Grand Prix in Brand Experience & Activation, Industry Craft, Pharma and Health & Wellness categories, as well as the Grand Prix for Good for its “Generation Lockdown” work for March for Our Lives. The network also won a Titanium Lion for its “Changing the Game” work for
FCB took home five Grand Prix in the Direct, Creative Data, Innovation, Titanium, and Mobile categories. FCB New York’s “Whopper Detour” work for Burger King swept the awards, receiving three Grand Prix, including the Titanium Grand Prix, one of the highest honors at the festival. Other Grand Prix winners from the FCB network include Area 23 and FCB/Six.
UM received its first-ever Grand Prix in the Entertainment category for its “5B” work for
In total, IPG agencies won 163 Cannes Lions, including 11 Grand Prix, one Titanium, 38 Gold Lions, 44 Silver Lions, and 69 Bronze Lions.
The IPG agencies that won top prizes included
“The future of our industry rests on the ability to combine transformative data capabilities with creative story-telling. IPG’s performance at the Festival, coupled with adding Acxiom to our existing tools and capabilities, enables us to provide clients with the industry’s most forward-looking and creative marketing solutions,” commented
The eleven Grand Prix winners from IPG include:
|Grand Prix category||Creative Work||Client||IPG Agency|
|Health & Wellness||ThisAbles||Ikea||McCann Tel Aviv|
|Pharma||Breath of Life||GSK||McCann Health Shanghai|
|Mobile||The Whopper Detour||Burger King||FCB New York|
|Titanium||The Whopper Detour||Burger King||FCB New York|
|Direct||The Whopper Detour||Burger King||FCB New York|
|Creative Data||Go Back to Africa||Black & Abroad||FCB/Six Toronto|
|Industry Craft||Just Do It HQ at the Church||Nike||Momentum|
|Brand Experience/Activation||Changing the Game||Microsoft||McCann New York|
|Entertainment||5B||Johnson & Johnson||UM Studios New York|
|Innovation||See Sound||Wavio||Area 23|
|Grand Prix for Good||Generation Lockdown||March for Our Lives||McCann New York|
In addition, IPG topped the rankings among holding companies, when using a revenue ratio analysis:
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Interpublic is values-based, data-fueled, and creatively-driven. Major global brands include Acxiom, Craft, FCB (
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Source: Interpublic Group of Companies, Inc.