Qwest Communications Selects Draftfcb as Agency of Record
DENVER--(BUSINESS WIRE)--Qwest Communications International Inc. (NYSE:Q) today announced that Draftfcb of Chicago has been selected as a strategic partner and agency of record for Qwest's consumer advertising programs.
The decision follows an extensive account review. In partnership with Qwest, Draftfcb will lead the company's consumer advertising and execution of Qwest's go-to-market strategy.
“Draftfcb was selected after a review that included an outstanding group of agencies,” said Kim Whitehead, Qwest's vice president of marketing. “As a strategic partner, Draftfcb will work closely with the Qwest team to drive integrated execution across the business and position Qwest for growth.”
“We are thrilled to have put together a winning team and strategy for Qwest," said Mark Modesto, president of Draftfcb Chicago. "We are committed to working closely with them to drive Qwest's business to new heights."
Whitehead also noted that Qwest acknowledges the many years of work by McClain Finlon Advertising, and values their assistance as Qwest makes this transition, which will be completed in the spring of 2008. Qwest's existing partners for small and large business, online advertising, events, Hispanic marketing and advertising, sponsorships and direct marketing are not impacted by this award.
Qwest offers a powerful combination of award-winning broadband, video and voice solutions for residential customers, businesses and government agencies. Customers coast to coast turn to Qwest's industry-leading national fiber optic network to meet their evolving communications and entertainment needs. Qwest employees are the driving force behind the company's nationally recognized Spirit of Service. Qwest is a participant in Networx, the largest communications services contract in the world, to provide innovative voice, data and video services. For more information on Qwest please visit www.qwest.com. For information about the products and services Qwest is offering in the Networx contract, visit www.gsanetworx.com.
Launched in 2006, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 130 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, fully inclusive, highly creative and accountable marketing communications organization to operate against a single P&L. The Draftfcb network spans 110 countries, with more than 9,000 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.draftfcb.com.
Qwest Communications International Inc.
Qwest Media Contact:
Carey Madsen, 303-896-3265
Draftfcb Media Contact
Kathleen Ruane, 212-885-3807